Background:
Numbers of non-human animals were killed each day around the world for their dairy, meat, egg and fur. They were treated like a meat machine without any humanity involve. Animals were stayed conscious through the entire process of slaughtering and they were left as to bleed to death. When animals were slaved, they were still struggle for their life. Some were abused in violence way before their body torn apart.

Problems:
Numbers of non-human animals were killed each day around the world for their dairy, meat, egg and fur. They were treated like a meat machine without any humanity involve. Animals were stayed conscious through the entire process of slaughtering and they were left as to bleed to death. When animals were slaved, they were still struggle for their life. Some were abused in violence way before their body torn apart.

Objectives:
To encourage people not to support animal products by reduce it usage.
To create awareness about mistreat animal for their products.
To encourage people adapt short vegan life as to reduce animal products as well as for their health.

Target Audience
Targeted to adults who are not aware or not concern about animal abuse and who still support animal products

Motivations
“Vegetarian food leaves a deep impression on our nature. If the whole world adopts vegetarianism, it can change the destiny of humankind”.
- Albert Einstein -

“Animals are not ours to eat, wear, experience on, or use for entertainment”.
- Peta.org -

Installation